Fast Food Security Catering Business Development Strategy to Support Community Food Independence

Abstract

Community food independence has become a critical strategic priority in the context of sustainable national development, especially amid growing urbanization, changing dietary patterns, and increasing demand for safe, accessible, and nutritious food. The fast food catering sector plays a dual role: on one hand it responds to the practical food needs of urban and peri-urban communities, and on the other it bears a responsibility toward food safety, nutritional quality, and local supply chain sustainability. Despite significant growth in this sector, many catering enterprises still lack formalized strategic frameworks, operate with limited food safety infrastructure, and remain disconnected from local food systems that could reinforce community food independence. This study aims to analyze and formulate a comprehensive business development strategy for fast food security catering businesses to support community food independence, using a mixed-methods approach combining SWOT analysis, Business Model Canvas (BMC), and qualitative stakeholder interviews. Data were gathered from catering business owners, food safety inspectors, community food program coordinators, and consumers in three urban districts. Findings indicate four strategic priority pillars: (1) strengthening food safety compliance and certification systems; (2) diversifying product portfolios with local food-based menus; (3) expanding market access through digital platforms and institutional partnerships; and (4) building sustainable local supply chain networks that empower small-scale farmers and food producers. This study contributes an integrated strategy framework that bridges business competitiveness and community food sovereignty, offering practical and policy-relevant implications for catering enterprises, local government food agencies, and community welfare programs.