The Influence of Service Quality and Location on Customer Satisfaction at Ote Koffie Jatinangor
Keywords:
Service Quality, Location, Customer SatisfactionAbstract
This study aims to determine the effect of service quality and location on customer satisfaction at Ote Koffie Jatinangor. This research is motivated by the decline in sales and pre-survey results showing that customer satisfaction is still in the moderate category. This study uses a quantitative method with a survey approach involving 94 respondents. The data collection instrument was a Likert scale questionnaire. The analysis techniques used include validity test, reliability test, multiple linear regression, t test, and F test. The results show that both service quality and location have a positive and significant effect on customer satisfaction, both partially and simultaneously. This research provides implications for culinary entrepreneurs to improve customer satisfaction through service quality improvement and location comfort.
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