Determination of Factors in Decrease in Sales Amount in an Effort to make Business Processes Efficient at PT.Senotexindo Jaya Lestari Bandung Regency (Case Study of Masterpiece Sewing Thread Sales)
Keywords:
Sales Decline, Business Process Efficiency, Business Process Management, Business Process Redesign, Marketing StrategyAbstract
This study aims to identify the factors that cause a decrease in the number of Masterpiece sewing thread sales at PT. Senotexindo Jaya Lestari, Bandung Regency, and to provide solutions in an effort to improve the efficiency of the company's business processes. The method used in this study is a qualitative approach with the Business Process Management (BPM), Fishbone Diagram, and Business Process Model and Notation (BPMN) methods. Data were collected through observation, interviews, and documentation. The results of the study indicate that the main factors causing the decrease in the number of sales are less than optimal marketing strategies, lack of utilization of social media, and the implementation of a pre-order system that is not yet flexible. The current business process is considered inefficient, especially in the marketing process that has not fully utilized digital media to its full potential. By redesigning business processes and gender-inclusive marketing strategies, it is hoped that the company can improve efficiency, expand the market, and achieve the sales targets that have been set.
References
Constitution
Undang-Undang Nomor 40 Tahun 2007
Undang-Undang Nomor 8 Tahun 1999
Book
Adolph, Ralph ; Widyawati, Nur ; Winarni, Widya ; Winarni, Widya ; Sawir, Muhammad ; Dian, Suwandi ; Kasmaniar, Arisanti ; Santoso, Rukun ; Rahmatia, Siti ; Ilham, Machieu ; Oktasari, Erita ; Rahma, Rika ; Wijaya, S. (2024). Ilmu Administrasi Bisnis (C. Suwandi, S.E., M.Ak., C.GL., C.PI., C. A. C.FTax., CPABC., C.FR., C.AFE., CBPA., C. C.CSR., C.RM., CQMS., CBSP., CFAP., dan CPPSP. (eds.); 1st ed.). EUREKA MEDIA AKSARA, JULI 2024 ANGGOTA IKAPI JAWA TENGAH NO. 225/JTE/2021.
Darsana, I. M., Rahmadani, S., Salijah, E., Akbar, A. Y., Bahri, K. N., Amir, N. H., Jamil, S. H., Nainggolan, H. L., Anantadjaya, S. P. D., & Nugroho, A. (2023). Strategi Pemasaran. CV. Intelektual Manifes Media.
Ekasari, Kurniawan; Nurfitriasih, D. M. (2020). Etika Bisnis. https://www.researchgate.net/publication/342975190.
Group, O. M. (2023). Business Process Model and Notation (BPMN) version 2.0.2.
Hasibuan, A., Islam, U., Utara, S., Ningtyas, C. P., Haluoleo, U., Tahendrika, A., Atma, U., Makassar, J., & Yunani, A. (2023). Manajemen Produksi dan Operasi (Issue June).
INSTICC. (2022). Introduction to Business Process Management. Disampaikan pada ICEIS 2022.
Ishikawa, K. (1986). Guide to Quality Control. In Tokyo : Asian Productivity Organization.
Kerrigan, B. (2025). The High Cost of Inaction: Consequences of Ignoring Business Inefficiencies. LinkedIn.
Lenawati, M., & Kom, M. (2021). Analisa Proses Bisnis SI/TI Dengan menggunakan Pemodelan Business Process Model and Notation (BPMN).
Marlow, S. (2020). Gender and entrepreneurship: past achievements and future possibilities. International Journal of Gender and Entrepreneurship, 39–52.
Mathias Weske. (2007). Business Process Management 3540735216.pdf.
OECD. (2021). Entrepreneurship Policies through a Gender Lens. OECD Publishing
Tarumingkeng, R. C. (2024). GrandTheory, Middle.Theory, Dan, Operational Theory dalam penelitian
Yusuf, M., Hartono,C., Nazifah,N., Nuraeni (2023). Teori Manajemen
Journal
Ardiansyah, A., Fardana, F. F., & Yaqin, M. A. (2021). Analisis dan Perancangan Artificial Intelligence Pada Business Process Management. 3(1), 69–82.
Aulia, D. A., Mardhiana, H., Alhari, M. I., Publik, L., & Desa, P. (2024). Analisis Proses Bisnis Sistem Informasi Layanan Publik Dengan Business Process Management. 6(3), 734–745.
Bisnis, P., & Siklus, W. (2023). Perancangan Perbaikan Proses Bisnis Toko Tiga Dara Dengan Menggunakan Metode Business Process. 4(2), 5186–5193
D. I., Haroen, R., & Yasin, V. (2021). Analisis Dan Rancangan Manajemen Proses. 5(1), 48–68. https://doi.org/10.52362/jisicom.v5i1.381
Fachrina, R., & Nawawi, Z. M. (2022). Pemanfaatan Digital Marketing (Shopee) Dalam Meningkatkan Penjualan Pada UMKM Di Marelan.
Kurniawan, E., Maharani, D., Informasi, S., Tinggi Manajemen Informatika dan Komputer Royal, S., Komputer, S., & Informatika, M. (2021). Sosialisasi Digital Marketing Dalam Upaya Peningkatan Penjualan Produk Umkm. In Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat (Vol. 1, Issue 1). http://jurnal.goretanpena.com/index.php/JPSTM.
Maulana, H., Saputra, J., Marviainyda, D. E., & Larasati, R. A. (2020). Analisis Proses Bisnis pada Dinas Perdagangan Kota XYZ dengan Menggunakan. April, 71–83.
Maulana, Y. M. (2023). Model Perencanaan Proses Bisnis Berdasarkan Business Process Management Pada Universitas Dinamika. 17(1), 73–85.
Pratasik, S. (2021). Pemodelan Proses Bisnis Dengan Business Process Management. October. https://doi.org/10.53682/edutik.v1i6.2833
Putririzqiasih, A., Nurpadi, D., & Firohmatillah, A. R. (2024). Analisis Implementasi Pemasaran dan Digital Marketing pada Koperasi Kopi di Yogyakarta dalam Upaya Meningkatkan Volume Penjualan. 5(2), 88–99.
Raharjo, R. B., F, N. F., & Nurmania, S. M. (2020). Process Redesign Untuk Pemilihan Ketua Umum Organisasi Kemahasiswaan Menggunakan Metode Business Process Management. Jurnal Ilmiah Teknologi Infomasi Terapan, 6(3), 208–215. https://doi.org/10.33197/jitter.vol6.iss3.2020.434
Ramadhan, R. P., Bela, O. L., Prasetyo, H. D., Tinggi, S., Ekonomi, I., & Surabaya, M. (2022). Analisis strategi pemasaran dalam upaya meningkatkan penjualan pada usaha makaroni kriukzz 1. 15(01), 277–281.
Santika, Z. D., & Maulana, M. A. (2020). Penurunan Pendapatan UMKM Akibat Covid-19. 1, 150–159.
Sari, S. P., & Flores, U. (2020). Strategi meningkatkan penjualan di era digital. 3(3), 291–300. https://doi.org/10.5281/zenodo.3930698
Simanjuntak, M., Pratiwi, I. I., Mandagi, D. W., Fitrinna, N., & Lorensius, M. (2023). Feminist Entrepreneurship (Vol. 19, Issue 5).
Syarif, S., Birgantoro, B. A., Hermawan, A., Gani, M. A., Sugiyanto, S., & Maddinsyah, A. (2022). Optimalisasi pemasaran usaha mikro, kecil dan menengah (UMKM) makanan dengan pemanfaatan Whatsapp. Jurnal Pengabdian Masyarakat Madani, 2(1), 54-66.
Syarifudin, G. (2022). Penerapan Business Process Management Dalam Analisis Proses Bisnis Pada CV. Era Elektronik. 469–474.
Widyawati, N., Winarni, W., Haryati, T., Sawir, M., Dian, S., Kasmaniar, A., Santoso, R., Rahmatia, S., Ilham, M., Oktasari, E., Rahma, R., & Wijaya, S. (2024). Ilmu Administrasi Bisnis.
Yuliana, Y., & Ardansyah, A. (2022). Analisis Strategi Pemasaran Untuk Meningkatkan Penjualan Minuman Kedai Kopi Square di Kota Bandar Lampung. SINOMIKA Journal: Publikasi Ilmiah Bidang Ekonomi Dan Akuntansi, 1(3), 309–320. https://doi.org/10.54443/sinomika.v1i3.265
Zahra, N., Marliyah, L., & Satyarini, M. D. (2022). Peningkatan Penjualan Tiket Masuk Melalui Bauran Promosi di Sanggaluri Park Pada Masa Pandemi Covid-19. Journal of Economic …, 3(1), 1–10. Economic Reviews Journal, Volume 3 Nomor 3 (2024), halaman 2656.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Deni Ramdani, Ali Maddinsyah
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
