Business Strategy Analysis Using the Business Model Canvas Method for CV. Dapur Kelor Bandung
Keywords:
Business Strategy, Business Model Canvas, MSMEs, Moringa Processed Products, F&B IndustryAbstract
This study aims to analyze and design a business development strategy for CV. Dapur Kelor Bandung using the Business Model Canvas (BMC) approach in developing healthy food products based on moringa leaves. The rapid growth of the food and beverage (F&B) sector in Indonesia opens opportunities and increases competition, especially for innovative MSMEs. CV. Dapur Kelor Bandung faces challenges in the form of negative perceptions of moringa and intense market competition, necessitating a comprehensive evaluation of its business model. This study used qualitative methods through interviews, observation, and documentation, with descriptive analysis of the nine elements of the BMC. The results are expected to generate strategic recommendations to increase competitiveness, expand markets, and support the sustainability of functional food MSMEs in Bandung.
References
Book
Kotler, P., Keller, K. L., & Chernev, A. (2022). Marketing Management 16/E. Global Edition. In Pearson Practice Hall.
Osterwalder, A & Y. Pigneur. (2020). Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers (2nd ed.).
Setiawan, Z., Judijanto, L., & Azizah, I. S. (2024). Pengantar Administrasi Bisnis : Teori Komprehensif. In PT. Sonpedia Publishing Indonesia.
Sugiyono. (2021). Metode Penelitian Kuantitatif Kualitatif Komunikasi. In Bandung Alf.
Sumiyati, & NafiÕah, Y. (2021). Akuntansi Keuangan SMK/MAK Kelas XI - - Google Books. Gramedia Widiasarana Indonesia, 1999(December).
Suprapto, S. (2021). Buku Ajar Antropologi Kesehatan Dalam Praktik Keperawatan. In LP2M Akademi Keperawatan Sandi Karsa (Issue November). https://www.researchgate.net/publication/355912994_BUKU_AJAR_ANTROPOLOGI_KESEHATAN
Wulandari, F. (2020). Manajemen Sumber Daya Manusia. In Edisi Revisi Jakarta: Bumi Aksara (Issue 1).
Wardhana, A. (2024). Pengertian Strategi Dan Kebijakan Dalam Bisnis. https://www.researchgate.net/publication/382064818_Pengertian_Strategi_Dan_Kebijakan_Dalam_Bisnis.
Journal
Afidah, N. (2024). Analisis Business Model Canvas Dan Value Proposition Canvas Sebagai Strategi Pengembangan Usaha Bisnis Makanan Sehat Pasca Pandemi Covid-19. ECo-Buss, 7(1), 694–708. https://doi.org/10.32877/eb.v7i1.1547
Anter, R. E., Jan, A. B. ., & Pondaag, J. J. (2022). Analisis Business Model Canvas Pada UD. Perdana Motor. Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 10(2), 144. https://doi.org/10.35794/emba.v10i2.39510
Atila, P. R., & Setiawan, H. (2023). Strategi Pemasaran dengan Menggunakan Business Model Canvas (BMC) pada Serantau Coffee X Space di Kota Bandung. JISMA: Jurnal Ilmu Sosial, Manajemen, Dan Akuntansi, 2(4), 1133–1140. https://doi.org/10.59004/jisma.v2i4.445
Basuki, C. (2023). Business Model Canvas and SWOT Analysis as a Development Strategy Frozen Food Culinary Industry. Journal of Business, Management, and Social Studies, 3(3), 131–145. https://doi.org/10.53748/jbms.v3i3.60
Bintang, N., & Tiara Narundana, V. (2022). Analisis Strategi Bisnis Kopi Tune Up Untuk Meningkatkan Penjualan. SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan, 1(10), 1967–1980. https://doi.org/10.54443/sibatik.v1i10.291
Budio, S. (2019). Strategi Manajemen Sekolah. Jurnal Menata, 2(2).
Fadlia, F., Ramadani, I., & Zalikha, S. N. (2021). Women Friendly Mosque in Banda Aceh: A Study of the Concept of Gender Justice and Gender Planning Perspective. Sawwa: Jurnal Studi Gender, 16(1), 101–120. https://doi.org/10.21580/sa.v16i1.6330
Fitriyani, I., Sudiyarti, N., & Nur Fietroh, M. (2020). Strategi Manajemen Bisnis Pasca Pandemi Covid-19 | Indonesian Journal of Social Sciences and Humanities. Indonesian Journal of Social Sciences and Humanities, 1(2).
Gurusinga, E. T., Affandi, O., Rahmawaty, & Dalimunthe, R. (2024). The Business Model Canvas Analysis for Honey Business Development at Situak Ni Loba Siarsikarsik Social Forestry Business Group, Lumban Julu District, Toba Regency. Jurnal Ilmu Kehutanan, 18(2), 124–133. https://doi.org/10.22146/jik.v18i2.11090
Harianto, E., & Soenardi, E. (2022). Creating New Strategy for Business Sustainability Through Business Model Canvas ( Bmc ) Evaluation in Paper Manufacturing. International Journal of Economics, Business and Accounting Research (IJEBAR), 6(2), 978. https://doi.org/10.29040/ijebar.v6i2.3025
Khoirul Hidayat, Firman Arief Soejana, M. F. F. M. (2024). Journal of industrial Engineering. The Role of IoT in Idustrial Automation: A Review of Predictive Maintanance Applications, 02(02), 212–228.
Kotler, P., Keller, K. L., & Chernev, A. (2022). Marketing Management 16/E. Global Edition. In Pearson Practice Hall.
Maftahah, R., Wijayantini, B., & Setianingsih, W. E. (2022). Strategi Pengembangan Usaha Budidaya Jamur Dengan Pendekatan Business Model Canvas (BMC). Inovator, 11(1). https://doi.org/10.32832/inovator.v11i2.7186
Mahendar, I. A., Annaufal, A. N., Muhammad Al Amin, & Kuntari, W. (2024). Penerapan Business Model Canvas pada Bisnis Kreatif Digital Usaha Stiker Ketempelan. Jurnal Ekonomi, Bisnis Dan Manajemen, 3(4), 143–155. https://doi.org/10.58192/ebismen.v3i4.2736
Moleong, J. L. (2020). metodologi penelitian kualitatif J lexy Moleong. Jurnal Ilmiah.
Muktarom, A., Budheci, D. R., Habibah, N., Afriliani, S. D., Wahyudi, P. H., Ningsih, R., & Supandi, A. (2022). Strategi Bisnis Dengan Pendekatan Business Model Canvas (Bmc) Dan Analisis Swot Pada Warung Makan Bebek Nano-Nano. Jurnal USAHA, 3(2), 63–78. https://doi.org/10.30998/juuk.v3i2.1558
Nadya, O., Khudori, M. H., Wiyono, W., & Madiistriyatno, H. (2023). Business Model Canvas Pada Kopi Atas Rumah. 18(2013), 57–64.
Prasetya, S. G., Maria, M., & Maria, M. (2023). Strategi Pengembangan Bisnis Jasa Layanan Logistik J&T Express Dengan Pendekatan Business Model Canvas (BMC). Jurnal Ilmiah Manajemen Kesatuan, 11(1), 129–136. https://doi.org/10.37641/jimkes.v11i1.1565
Ramadhani, S. A., Rizal, S., & -, A. (2023). Strategi Pengembangan Usaha Melalui Pendekatan Business Model Canvas (Studi Pada Usaha Rumahan Achiella Cake). Jurnal Administrasi Profesional, 4(2), 87–96. https://doi.org/10.32722/jap.v4i2.6495
Ramelan, M. (2021). Evaluation Business Strategy Neira Coffe Shop Using Business. Jurnal Indikator, 5(2), 16–26. https://www.neliti.com/publications/353540/evaluation-business-strategy-neira-coffe-shop-using-business-model-canvas-approa
Setiawan, M., & Kania, T. N. (2024). Business Model Canvas Innovation at Luki Mas Fish Business in Bandung City. Journal of Economic Empowerment Strategy (JEES), 7(1), 58–81. https://doi.org/10.23969/jees.v7i1.12300
Setiawan, Z., Judijanto, L., & Azizah, I. S. (2024). Pengantar Administrasi Bisnis : Teori Komprehensif. In PT. Sonpedia Publishing Indonesia.
Siregar Braham, S. (2022). All Fields of Science J-LAS Penerapan Administrasi Bisnis dan Administrasi Perkantoran Modern di Kota Medan Application of Business Administration and Modern Office Administration in Medan City. Jurnal Penelitian, 2(2), 364–375. https://j-las.lemkomindo.org/index.php/AFoSJ-LAS/index
Sugiyono. (2021). Metode Penelitian Kuantitatif Kualitatif Komunikasi. In Bandung Alf.
Sumiyati, & NafiÕah, Y. (2021). Akuntansi Keuangan SMK/MAK Kelas XI - - Google Books. Gramedia Widiasarana Indonesia, 1999(December).
Suprapto, S. (2021). Buku Ajar Antropologi Kesehatan Dalam Praktik Keperawatan. In LP2M Akademi Keperawatan Sandi Karsa (Issue November). https://www.researchgate.net/publication/355912994_BUKU_AJAR_ANTROPOLOGI_KESEHATAN
Supriandi, & Iskandar, Y. (2022). Strategic Business Development of Polosan Mas Ibing with the Business Model Canvas Approach. Proceedings of the International Conference on Economics, Management and Accounting (ICEMAC 2021), 207(Icemac 2021), 164–179. https://doi.org/10.2991/aebmr.k.220204.018
Suwarni, E., & Handayani, M. A. (2020). Strategi Pengembangan Bisnis Usaha Mikro Kecil Menengah Keripik Pisang Dengan Pendekatan Business Model Kanvas: (Studi Kasus UMKM Arabar Shop di Kota Bandar Lampung, Provinsi Lampung). Journal Management, Business, and Accounting, 19(3).
Sylvia, R., & Hayati, D. (2023). Rangkuti, Freddy. 2001. Analisis Swot teknik Membedah Kasus Bisnis. Jakarta: Gramedia Pustaka utama. Dinamika Ekonomi: Jurnal Ekonomi Dan Bisnis, 16(1), 124–134.
Wardana, M. H., & Sitania, F. D. (2023). Strategi Pengembangan Bisnis Melalui Pendekatan Business Model Canvas pada Kedai Kabur Bontang. Jurnal Teknik Industri (JATRI), 1(1), 10–17. https://doi.org/10.30872/jatri.v1i1.492
Wisnubroto, M. P., Lubis, M. I. A., Yulianto, K., Anwar, A., Havifi, I., Sari, L. P., Hasibuan, H. S., Ramadhani, L. M., Silvadriyanto, R., Adhevin, S. O., Rivandi, O., & Adib, M. (2024). Pelatihan Penyusunan Strategi Bisnis Berbasis Business Model Canvas Pada Industri Gula Aren Di Nagari Talang Anau, Sumatera Barat. Jurnal Abdi Insani, 11(4), 2443–2452. https://doi.org/10.29303/abdiinsani.v11i4.2129
Wulandari, F. (2020). Manajemen Sumber Daya Manusia. In Edisi Revisi Jakarta: Bumi Aksara (Issue 1).
Wulandari, S., Rendra, M., Alam, P. F., Kusumasari, T. F., Dewi, A. S., & Gustyana, T. T. (2019). The Development of Pantiku Application Business Strategy Using Business Model Canvas Approach. Indonesian Journal of Business and Entrepreneurship, 5(3), 231–241. https://doi.org/10.17358/ijbe.5.3.231
Yudha, M. M., Mariam, I., & Rosalina, E. (2023). Analisis Strategi Pengembangan Usaha Dengan Pendekatan Business Model Canvas. Transekonomika: Akuntansi, Bisnis Dan Keuangan, 3(2), 411–421. https://doi.org/10.55047/transekonomika.v3i2.341
Zulkarnain, Z., Saputra, M. G., & Silvia, D. (2020). STRATEGI PENGEMBANGAN BISNIS MELALUI PENDEKATAN BUSINESS MODEL CANVAS PADA PT PITU KREATIF BERKAH. Journal Industrial Servicess, 6(1). https://doi.org/10.36055/jiss.v6i1.9476
Website
Doughtery, J.E., & Pflatzgraff, Jr. R. (2025). Grand, Middle Range, dan Applied Theory dalam Ilmu Hukum. [Online] Diakses dari https://www.hukumonline.com/klinik/a/grand-middle-range-dan-applied-theory-dalam-ilmu-hukum-lt6824064454615.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Mochammad RiftpasaJatun David, Somadi
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
