Developing Digital Marketing Content Writing Capacity to Increase Students' Social Media Visibility and Engagement in the Digital Business Department of Pasundan 1 Vocational School
Keywords:
SMK Pasundan 1, Students Majoring in Digital Business, Digital MarketingAbstract
SMK Pasundan 1 Bandung is a Vocational High School located in Bandung City which was established as an initiative of community leaders by noting that in the Regol sub-district area - Bandung City there is no vocational school of economics. Currently, Communication Science is a highly needed skill from all aspects, including for students majoring in Digital Business. Students majoring in Digital Business at SMK Pasundan 1 are expected to have digital marketing skills to be able to face competition in the increasingly tight digital business world of work. The lack of awareness of how important digital marketing is an obstacle in optimizing the skills of SMK Pasundan 1 students. This PKM activity aims to provide training and skills for students majoring in Digital Business at SMK Pasundan 1, especially in the field of digital marketing, in order to improve their abilities to prepare for the wider world of work. The expected output in this research is a scientific article in the Kelola Journal: Journal of Social Sciences.
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Copyright (c) 2025 Zahrah Nabila Azka, Yulia Segarwati, Rafi Rizalul Haq, Salsabila Rizqan Daru
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