Vol. 5 No. 1 (2026): January - June

Articles

• Analysis of VinFast’s Strategy to Enter the Indonesian Market through the Creation of a Business Ecosystem and Value Chain

  Anne Margareth Yosevine

  1-16

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• The Mediation Role of Competency in the Influence of Work Environment on Employee Performance

  Muji Rahayu, Chandra Kesuma Widhiarti, Evan Jaelani, Duma Soswati Ritonga

  17-25

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• Transformation of Tourism Marketing Communication Strategies through a Hybrid Approach (Online-Offline): A Case Study of The Lodge Maribaya

  Indrajati Wibowo

  26-36

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