Journal of Student Collaboration Research

The Effect of Service Quality and Price on Customer Satisfaction at Zia Motor Workshop,Subang District,Subang Regency

Cici Mulyani — 2025-09-25

This study aims to determine the effect of Service Quality and Price on Customer Satisfaction at the Zia Motor Workshop, Subang District, Subang Regency. The research method uses a quantitative approach with descriptive and verification designs. Sampling in this study used simple random sampling of 94 respondents who were customers of the Zia Motor Workshop, Subang District, Subang Regency. Data were collected with a questionnaire that had been tested for validity and reliability. The results of this study were analyzed using multiple linear regression analysis and processed using the IBM SPSS statistics 29 application. The results of this study indicate that service quality does not have a significant effect on customer satisfaction. This is evidenced by the significant value obtained sig. 0.094 > 0.05 or T_count = 1.692 < T_table = 1.986, then H0 is accepted and H1 is rejected. Price has a significant effect on customer satisfaction. This is proven by the Price obtained a significant value of 0.001 < 0.05 or T_count= 9.96 > T_table = 1.986, so H0 is rejected and H1 is accepted. And service quality and price have a significant effect on customer satisfaction together, with a sig. value of 0.001 < 0.05 or F_count = 9.96 > F_table = 2.70 and therefore, H0 is rejected and H1 is accepted.

Service Quality Analysis at Dapoer Milaca restaurant in Bandung City

Siti Nurhalimah — 2025-09-27

This study analyzes the service quality of Dapoer Milaca Restaurant in Bandung using a qualitative method supported by Importance Performance Analysis (IPA) and the 5W+1H approach. Data were collected through questionnaires and interviews with four consumer groups (students, housewives, female employees, and male employees). The IPA results indicate seven attributes (P1, P11, P13, P15, P19, P21, P23) that require priority improvement. The 5W+1H approach formulates strategies focusing on facilities, service speed, employee friendliness, and attention to customer needs. The findings emphasize the importance of continuous service quality improvement to enhance customer satisfaction.

Determination of Factors in Decrease in Sales Amount in an Effort to make Business Processes Efficient at PT.Senotexindo Jaya Lestari Bandung Regency (Case Study of Masterpiece Sewing Thread Sales)

Deni Ramdani — 2025-09-25

This study aims to identify the factors that cause a decrease in the number of Masterpiece sewing thread sales at PT. Senotexindo Jaya Lestari, Bandung Regency, and to provide solutions in an effort to improve the efficiency of the company's business processes. The method used in this study is a qualitative approach with the Business Process Management (BPM), Fishbone Diagram, and Business Process Model and Notation (BPMN) methods. Data were collected through observation, interviews, and documentation. The results of the study indicate that the main factors causing the decrease in the number of sales are less than optimal marketing strategies, lack of utilization of social media, and the implementation of a pre-order system that is not yet flexible. The current business process is considered inefficient, especially in the marketing process that has not fully utilized digital media to its full potential. By redesigning business processes and gender-inclusive marketing strategies, it is hoped that the company can improve efficiency, expand the market, and achieve the sales targets that have been set.

Measuring Service Quality in Pension-Oriented Banking Services through the Integration of ServQual and Importance-Performance Analysis (IPA)

Ramdhan NurFauzi — 2025-09-26

This research aims to analyze the service quality at PT. Bank Mandiri Taspen Bandung Branch using the ServQual and Importance-Performance Analysis (IPA) integration method. This research assesses customer perceptions and expectations of five dimensions of service quality, namely reliability, responsiveness, assurance, empathy, and tangible. The results show that all service attributes have a negative gap value, which means customer perceptions are still below expectations. The overall single gap value was recorded at -0.093, with an average level of conformity in the high category (91.96%). The IPA analysis shows that most attributes are in Quadrant II (maintain performance), but there are attributes that are in Quadrant I (top priority), namely attribute P1 (Bank provides services as promised). This finding indicates that although the service quality is generally in the good category, there are still attributes that need to be improved, so that service quality can be more optimal. This research provides recommendations for improvements in the reliability aspect, namely service infrastructure to improve service quality.

The Influence of Product Design and Brand Image on Consumer Loyalty in Local Fashion

Ira Sopia — 2025-09-26

This study aims to determine the effect of product design and brand image on consumer loyalty to the local fashion brand Meuni Polos in West Bandung. The background of this study is based on the decline in Meuni Polos sales due to a lack of design innovation and a weakening brand image after experiencing a period of operational hiatus in 2022–2024. This study used a quantitative method with a survey approach to 96 respondents who had used Meuni Polos products. The data collection instrument was a questionnaire with a Likert scale. The analysis techniques used included validity and reliability tests, multiple linear regression analysis, t-tests, and F-tests. The results showed that both product design and brand image had a positive and significant effect on consumer loyalty, both partially and simultaneously. Attractive and functional product design and a positive brand image have been proven to increase consumer loyalty to local fashion products. This study provides strategic implications for business actors in increasing competitiveness through strengthening design and effective brand management.

The Effect of Service Quality and Price Perception on Purchase Decisions in Yomart Spring Garden, Bandung Regency

Ridzna Sutriawan — 2025-10-02

Competition in the Indonesian retail industry is becoming increasingly intense, with Alfamart and Indomaret dominating the market while Yomart continues to face declining market share. This study investigates the effect of service quality and price perception on purchase decisions at Yomart Spring Garden, Bandung Regency. A quantitative associative method was employed using questionnaires distributed to 100 customers. Data were analyzed using multiple linear regression to test both partial and simultaneous influences. The results show that service quality has a positive but insignificant effect on purchase decisions, while price perception has a positive and significant effect. Simultaneously, both service quality and price perception significantly influence purchase decisions, although the contribution of the two variables is relatively small. These findings highlight that transparent and competitive pricing plays a more dominant role than service quality in shaping consumer purchase decisions in the retail minimarket sector.

Marketing Strategy Analysis to Increase Sales Volume (Case Study at Aksata Coffee Roastery Cafe, Jatinangor Branch Sumedang Regency)

Fadli Al Farizi — 2025-09-26

This study aims to analyze marketing strategies to increase the sales volume at Aksata Coffee Roastery, Jatinangor branch, Sumedang Regency. The background of this research is the decline in sales during several months, such as April (Rp14,330,000) and August (Rp14,200,000), as well as the increasingly tight competition in the café business within the Jatinangor area. This study uses a descriptive method with a qualitative approach. Data collection techniques include interviews, observations, and documentation. The research findings indicate that the current marketing strategy is not yet optimal, as it relies solely on Instagram and lacks variety in food products. Based on the SWOT analysis, the total IFAS score was 3.14 and the EFAS score was 2.94, indicating that the company possesses fairly strong internal capabilities and external opportunities that can still be utilized. The BCG Matrix analysis shows that Aksata Coffee Roastery is positioned in the “Question Mark” quadrant, with a market growth rate of 2.57% and a relative market share of 0.91. Based on these findings, the recommended strategies are product development, expansion of digital promotional channels, and improvement of service quality to enhance competitiveness and sales volume. This research is expected to contribute to the development of marketing strategies in the café business sector.

Soybean Raw Material Inventory Control Using EOQ Method at Pabrik Tahu Sutra Galih Dabeda

Ghina Ainaya Azzahra — 2025-09-26

The tofu industry in Indonesia continues to experience growth, leading to increased demand for soybean as its primary raw material. However, inefficient inventory management has caused excessive storage costs and overstock issues, especially in small-scale producers such as Tahu Sutra Galih Dabeda in Bandung. This study aims to analyze soybean raw material inventory control using the Economic Order Quantity (EOQ) and Total Inventory Cost (TIC) methods to improve operational efficiency. The research uses a qualitative case study approach, supported by quantitative calculations. Data were collected through interviews, documentation, and direct observation. Findings indicate that the factory’s current purchasing method, which relies on estimates, leads to irregular procurement patterns and rising costs. Applying EOQ allows the company to determine optimal order quantities, minimize total inventory costs, and avoid stockouts or surpluses. The TIC method further identifies the most cost-efficient balance between ordering and holding expenses. This research offers practical recommendations to enhance supply chain performance and reduce waste in raw material management, thereby supporting the business sustainability of tofu manufacturers.

MARKETING STRATEGY ANALYSIS IN ENHANCING THE COMPETITIVENESS OF MSMEs (CASE STUDY AT KHOLIS SPORT, SUMEDANG REGENCY)

Nandang Supriatna — 2025-09-27

This study aims to analyze marketing strategies to enhance the competitiveness of Kholis Sport, a micro, small, and medium enterprise (MSME) engaged in the production of custom sports jerseys and pants, located in Dusun Sirahcai, Jatinangor District. The research was motivated by a decline in sales over the past six months, primarily due to increased competition from businesses that aggressively utilize digital marketing. The objectives of this study are: (1) to identify the marketing performance of Kholis Sport, (2) to analyze internal and external factors through a SWOT approach, and (3) to formulate relevant marketing strategies based on the 4P marketing mix and SWOT analysis.This research employs a descriptive qualitative method with data collected through interviews, observation, and documentation. Data analysis uses the Miles & Huberman model, supported by the 4P marketing mix and SWOT as analytical tools. Informants include the business owner, employees, and customers selected through purposive sampling.The findings reveal that the product and price aspects are relatively well-implemented, while distribution and promotion remain underdeveloped, particularly in the digital realm. Kholis Sport's internal strengths include product quality, competitive pricing, and flexible custom services. However, its weaknesses involve limited use of digital platforms for promotion and a simple distribution system. External opportunities include rising demand for custom products and local events, while threats come from aggressive digital competitors and raw material price fluctuations. Recommended strategies include strengthening digital promotion, diversifying products, improving distribution services, and optimizing production costs.Through adaptive and measurable TOWS-based strategies, Kholis Sport is expected to enhance its competitive advantage sustainably amid the dynamic digital market landscape.

The Effect Of Product Quality and Service Quality on Customer Satisfaction at Myrepublic in Regol District, Bandung City

Deliyana Wulandari — 2025-10-02

This study aims to analyze the influence of product quality and service quality on MyRepublic customer satisfaction in Regol District, Bandung City. The background of the study is based on increasing customer complaints related to unstable internet connections and slow customer service responses. This study used a quantitative approach with descriptive and verification analysis. The study population was MyRepublic customers in Regol District, with a sample of 100 respondents selected through purposive sampling. Data were collected using a Likert-scale questionnaire and then analyzed through validity tests, reliability tests, multiple linear regression analysis, t-tests, F-tests, and coefficients of determination.The results showed that product quality had no significant effect on customer satisfaction, while service quality had a significant effect. Simultaneously, product quality and service quality significantly influenced customer satisfaction, with a coefficient of determination of 17.5%. This means that 84.3% of customer satisfaction is influenced by factors other than the study, such as price, promotion, user experience, and after-sales service. These findings confirm that service quality is the dominant factor in shaping customer satisfaction compared to product quality. Therefore, MyRepublic needs to improve the speed and responsiveness of its services, strengthen communications, and conduct continuous network monitoring to maintain customer satisfaction and loyalty.

The Influence of Service Quality on Costumer Satisfaction and Its Implication on Costumer Loyalty (A Study at Yomart Store Kasomalang. Subang Regency)

M Fajar Akhyari Albantani — 2025-10-03

Increasing competition in the retail industry makes service quality a crucial factor in maintaining customer satisfaction and loyalty. This study aims to analyze the effect of service quality on customer satisfaction and its implications for customer loyalty at Yomart Kasomalang. The research employs a quantitative approach using a survey method with 98 respondents selected through purposive sampling, consisting of customers who have shopped more than once. Data were collected using questionnaires and analyzed through validity and reliability tests, classical assumption tests, multiple linear regression, and path analysis with the assistance of SPSS 26 software. The results indicate that service quality has a positive and significant effect on customer satisfaction but does not directly affect customer loyalty. Customer satisfaction has a positive and significant effect on customer loyalty and fully mediates the effect of service quality on loyalty. These findings confirm that loyalty is formed through satisfaction driven by high-quality service. The practical implication of this research is the need to improve service dimensions, particularly reliability, and conduct regular customer satisfaction evaluations to foster long-term loyalty.