Analysis of VinFast’s Strategy to Enter the Indonesian Market through the Creation of a Business Ecosystem and Value Chain

Anne Margareth Yosevine — Fri, 09 Jan 2026 00:00:00 +0000

The development of the electric vehicle (EV) industry in Indonesia has shown a significant upward trend in line with the government’s commitment to energy transition and carbon emission reduction. VinFast, an electric vehicle manufacturer from Vietnam, views Indonesia as a strategic market in Southeast Asia as well as a foundation for long-term electric vehicle ecosystem development. This study aims to analyze VinFast’s strategy in penetrating the Indonesian market through the creation of a business ecosystem and the strengthening of its value chain. This research adopts a qualitative descriptive approach using the Global Marketing Strategy (GMS), Segmenting–Targeting–Positioning (STP), and Porter’s Value Chain frameworks. Primary data were obtained through in-depth interviews with managerial-level informants at PT VinFast Trading Indonesia (VFID), while secondary data were collected from documentation and relevant literature. The findings indicate that VinFast implements a hybrid strategy by combining global standardization of core EV technology with local adaptation in pricing, distribution, after-sales services, and ecosystem collaboration to build trust and accelerate EV adoption in Indonesia.

The Mediation Role of Competency in the Influence of Work Environment on Employee Performance

Muji Rahayu, Chandra Kesuma Widhiarti, Evan Jaelani, Duma Soswati Ritonga — Tue, 20 Jan 2026 00:00:00 +0000

This study aims to analyze the role of competence as a mediator variable in the relationship between the work environment and employee performance. The study population included all employees of the Sumedang Regency Civil Service and Human Resources Development Agency (BKSDM). The sampling technique used saturated sampling, so that all 53 respondents were used as research samples. Data collection was carried out by distributing questionnaires to predetermined respondents. The collected data were then analyzed using a mediation analysis method with the Hayes Macro Process approach. The results of the hypothesis testing indicate that the work environment and competence have a positive and significant effect on employee performance, both partially and simultaneously. In addition, the analysis results show that the indirect effect of the work environment on performance through competence is significant and has a larger coefficient than the direct effect. These findings prove that competence plays a significant role as a mediator, so that a conducive work environment can optimally improve employee performance.

Journal of Management

Analysis of VinFast’s Strategy to Enter the Indonesian Market through the Creation of a Business Ecosystem and Value Chain

The Mediation Role of Competency in the Influence of Work Environment on Employee Performance