Journal of Management

Analysis of VinFast’s Strategy to Enter the Indonesian Market through the Creation of a Business Ecosystem and Value Chain

Anne Margareth Yosevine — Fri, 09 Jan 2026 00:00:00 +0000

The development of the electric vehicle (EV) industry in Indonesia has shown a significant upward trend in line with the government’s commitment to energy transition and carbon emission reduction. VinFast, an electric vehicle manufacturer from Vietnam, views Indonesia as a strategic market in Southeast Asia as well as a foundation for long-term electric vehicle ecosystem development. This study aims to analyze VinFast’s strategy in penetrating the Indonesian market through the creation of a business ecosystem and the strengthening of its value chain. This research adopts a qualitative descriptive approach using the Global Marketing Strategy (GMS), Segmenting–Targeting–Positioning (STP), and Porter’s Value Chain frameworks. Primary data were obtained through in-depth interviews with managerial-level informants at PT VinFast Trading Indonesia (VFID), while secondary data were collected from documentation and relevant literature. The findings indicate that VinFast implements a hybrid strategy by combining global standardization of core EV technology with local adaptation in pricing, distribution, after-sales services, and ecosystem collaboration to build trust and accelerate EV adoption in Indonesia.

Influence Capability Dynamic Capabilities and Strategic Agility to Superiority Competing in the Manufacturing Industry

Muhammad Agung Dharmajaya — Tue, 03 Mar 2026 00:00:00 +0000

The manufacturing industries were met with an environment constantly changing and dynamic, characterized by disruptive advances in technology, customer preferences that shifted physically and an international competitive field marked by rigorous standards. From these aspects of reality, have established the fact that it is necessary not only for a firm but also the whole society to upgrade themselves and their competitive edge. The aim of this research is to provide a detailed analysis of how dynamic capabilities and strategic flexibility affect manufacturing enterprises move forward from a superior position. Both these themes will be examined in the work one by one and also together. The methodology adopted in this research was quantitative and involved the use of questionnaires to collect relevant data. The data for this study was gathered carefully by means of a questionnaire survey of people meeting certain requirements set for our purpose. The data was analyzed using multiple linear regression techniques to test each variable's influence in turn alone and together as well. The results of study showed that dynamic capabilities have a positive and significant effect on competitive superiority. What this shows is that a company in identifying opportunities, making use of those opportunities and transforming its own resources, the degree to which it is doing this will determine the quality of its competitive strength. Strategic agility was also found to have a statistically significant positive impact on competitive superiority. This means that the company's ability to make rapid adjustments of movement or attitude in order to meet changes in the market strengthens its competitive position. When taken together, both dynamic capabilities and strategic agility have a significant impact on competitive superiority. In conclusion, the integration of organizational capacityfor enhancement and strategic flexibility will be a decisive factor in maintaining the leading position over time. This study has profound practical implications, pointing out the need for manufacturing enterprises to strengthen their adaptive and responsive strategies in order to find a suitable way out of the increasingly complex, ever changing competitive environment in which they operate.

The Mediation Role of Competency in the Influence of Work Environment on Employee Performance

Muji Rahayu, Chandra Kesuma Widhiarti, Evan Jaelani, Duma Soswati Ritonga — Tue, 20 Jan 2026 00:00:00 +0000

This study aims to analyze the role of competence as a mediator variable in the relationship between the work environment and employee performance. The study population included all employees of the Sumedang Regency Civil Service and Human Resources Development Agency (BKSDM). The sampling technique used saturated sampling, so that all 53 respondents were used as research samples. Data collection was carried out by distributing questionnaires to predetermined respondents. The collected data were then analyzed using a mediation analysis method with the Hayes Macro Process approach. The results of the hypothesis testing indicate that the work environment and competence have a positive and significant effect on employee performance, both partially and simultaneously. In addition, the analysis results show that the indirect effect of the work environment on performance through competence is significant and has a larger coefficient than the direct effect. These findings prove that competence plays a significant role as a mediator, so that a conducive work environment can optimally improve employee performance.

Accounting Practices and Financial Accountability in Tourism-Based Small and Medium Enterprises in Bali

Sotarduga Napitupulu, Devy Mawarnie Puspitasari — Sun, 15 Mar 2026 00:00:00 +0000

Tourism-based small and medium enterprises (SMEs) play an important role in supporting local economic development in Bali. However, many SMEs still face challenges in implementing proper accounting practices and maintaining financial accountability. This study aims to examine accounting practices and financial accountability in tourism-based SMEs in Bali. The research employs a qualitative approach using interviews, observations, and document analysis to understand how SME owners manage their financial records and financial reporting activities.

The findings indicate that most tourism SMEs in Bali still rely on simple bookkeeping practices, primarily focusing on recording daily income and operational expenses. While these practices help business owners monitor financial activities, many SMEs have not yet implemented standardized accounting systems or prepared structured financial statements. Limited accounting knowledge, lack of financial literacy, and insufficient training are identified as major factors influencing the quality of financial reporting among SMEs.Despite these challenges, some tourism SMEs have begun adopting digital accounting tools and simplified financial reporting standards such as SAK EMKM to improve financial management and transparency. The study suggests that strengthening financial literacy, promoting accounting training programs, and encouraging the adoption of digital financial tools can improve financial accountability among tourism-based SMEs. Improving accounting practices will not only enhance business sustainability but also support the development of a more resilient tourism economy in Bali.

Transformation of Tourism Marketing Communication Strategies through a Hybrid Approach (Online-Offline): A Case Study of The Lodge Maribaya

Indrajati Wibowo — Mon, 16 Feb 2026 00:00:00 +0000

This study aims to comprehensively dissect the dynamics of marketing communication strategies implemented by The Lodge Maribaya in maintaining visitor volume amidst the transition of the post-pandemic era and the massive digital disruption. The central focus of this inquiry highlights how the integration of digital marketing channels is juxtaposed with conventional approaches, specifically personal selling, particularly in targeting the corporate market segment characterized by complex decision-making processes. Adopting an interpretivist paradigm with a descriptive qualitative approach, data validity was rigorously tested using triangulation of sources and techniques, encompassing in-depth interviews with marketing policymakers, participant observation in the field, and digital footprint analysis. The analytical results indicate that The Lodge Maribaya implements an Ambidextrous Marketing strategy. In the retail segment (B2C), marketing maneuvers rely on User Generated Content (UGC) and social media virality to manufacture a Fear of Missing Out (FOMO). Conversely, for the corporate segment (B2B), the personal touch through sales visits and intensive follow-up mechanisms proves irreplaceable in mitigating client perception risks. The synergy of these two approaches is empirically capable of boosting Brand Awareness while simultaneously converting prospects into sales (Sales Conversion). These findings proffer theoretical and practical implications that digitalization does not necessarily annul the role of human interaction, especially within the hospitality industry.