[1]
T. Fariz Maulana, H. Djulius, and U. Juju, “The Influence Of Video Advertising, Social Media Content, And KOL ( Key Opinion Leader) With Brand Awareness As A Mediation Variable On Purchase Decisions (A Study Of Coffee Shop Businesses In Greater Bandung)”, JOM, vol. 5, no. 1, pp. 112–124, Jun. 2026.