Market Orientation Contact, And Company Working
Keywords:
Market Orientation, Company Performance, Competitive Strategy, Corporate EntrepreneurshipAbstract
The study seeks to explain the research gap in the causal link between market orientation and business performance. To explain the discrepancy, the research focuses on the function of the corporate business environment's variable moderator, namely corporate competitive strategy and corporate entrepreneurship. The analytical unit for this research is a small business in West Java. In this research, 231 firms were identified, however only 111 answered to the survey. MRA analysis is used to investigate the role of corporate entrepreneurship in mediating the cultural causal link between market orientation and corporate performance. Corporate entrepreneurship strengthens the effect of a market-oriented culture on company performance. Market orientation has a bigger effect on business performance as corporate entrepreneurship increases. Subgroup analysis is used to investigate how a firm's competitive strategy modifies the link between orientation and company performance. The study's findings indicate that the impact of market oriented culture on firm performance varies depending on the competitive strategy.
References
Hakim, C. (2021). SME performance before and during the global crisis due to Covid-19 Pandemic. Turkish Journal of Computer and Mathematics Education (TURCOMAT), 12(11), 4938-4944.
Hakim, C. (2022). Kinerja Industri Mikro dan Kecil di DKI Jakarta (Doctoral dissertation, Universitas Pendidikan Indonesia).
Hakim, C. (2023). Dampak Peraturan Lingkungan, Knowledge Management Terhadap Kinerja Keuangan Perusahaan Manufaktur di Jawa Barat. Sanskara Akuntansi dan Keuangan, 1(03), 109-119.
Hakim, C., & Disman, M. S. (2018, June). The Impact of Corporate Social Responsibility (Csr) and Customer-Based Brand Preference on Perceived Brand Quality Case Study on Customers Cctv. In Journal of International Conference Proceedings (Vol. 1, No. 1).
Hakim, C., & Komarudin, K. (2020). SELF EFFICACY LOCUS OF CONTROL DAN KOMPETENSI SERTA PENGARUHNYA KEPADA KINERJA (Studi Kasus Pengusaha UMKM di Kecamatan Darmaraja, Sumedang Barat-Indonesia). Jurnal Computech & Bisnis (e-Journal), 14(1), 52-57.
Hakim, C., & Utomo, Y. P. (2022). Analisis Pengaruh Urbanisasi, Kesetaraan Gender, Proporsi Tenaga Kerja Wanita, Pembangunan Infrastruktur Dan Investasi Terhadap Pertumbuhan Ekonomi “Studi Pada Kabupaten/Kota di Provinsi Jawa Tengah Tahun 2016-2020” (Doctoral dissertation, Universitas Muhammadiyah Surakarta).
Hakim, C., Agustina, T., Rukmana, A. Y., Hendra, J., & Ramadhani, H. (2023). The Influence of Entrepreneurship Intellectual Capital in The Contribution to Economic Growth in The City of Bandung. Jurnal Ekonomi dan Kewirausahaan West Science, 1(02), 68-76.
Hakim, C., Ahmadi, R., & Supendi, D. (2022). THE IMPACT OF TRAINING AND COMPETENCE ON EMPLOYEE PERFORMANCE. Jurnal Ekonomi, 11(02), 1515-1520.
Hakim, M. L. (2018). Konsep dan Aplikasi Manajemen Keuangan Islam. Dinar: Jurnal Prodi Ekonomi Syariah, 1(2), 148-177.
Herniawayati, H., Arsenal, A., Aminulloh, H., Ishak, M., & Hakim, C. (2023). MULTIPLE ROLE CONFLICT AND JOB STRESS EFFECTS ON NURSE PERFORMANCE. International Journal of Economics and Management Research, 2(1), 256-275.
Lattu, I. Y. M. (2015). Orality and interreligious relationships: The role of collective memory in Christian-Muslim engagements in Maluku, Indonesia. Graduate Theological Union.
Noor, A., Radiansyah, A., Ishak, R. P., Hakim, C., Rijal, S., Harto, B., ... & Hendriana, T. I. (2023). Human Resource Management (Manajemen Sumber Daya Manusia). PT. Sonpedia Publishing Indonesia.
Prasetyo, M. A. M. (2022). Pesantren Efektif: Studi Gaya Kepemimpinan Partisipatif. Munaddhomah: Jurnal Manajemen Pendidikan Islam, 3(1), 1-12.
Priyadi, H., Surono, S., & Hakim, C. (2023). Innovative Work Behavior and the Impact of Organizational Culture. Inisiatif: Jurnal Ekonomi, Akuntansi dan Manajemen, 2(2), 215-228.
Putong, I. (2003). Pengantar Ekonomi Mikro dan Makro Edisi 2.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Chairul Hakim
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
