The Influence of Employee Engagement on Work Productivity: A Case Study on the Creative Industry in the Digitalization Era in Mataram City

Authors

  • Arfin Bagea Sekolah Tinggi Ilmu Ekonomi Enam Enam Kendari
  • Andi M. Budihard Sekolah Tinggi Ilmu Ekonomi Enam Enam Kendari
  • Adwi Sekolah Tinggi Ilmu Ekonomi Enam Enam Kendari
  • Haerul Efendi Sekolah Tinggi Ilmu Ekonomi Enam Enam Kendari
  • Muh. Yasin Sekolah Tinggi Ilmu Ekonomi Enam Enam Kendari

Keywords:

Employee Engagement, Work Productivity, Vigor, Creative Industry, Digitalization

Abstract

This study aims to analyze the effect of employee engagement, measured through the dimensions of Vigor, Dedication, and Absorption, on Work Productivity in the context of the creative industry in the digitalization era. This study used a quantitative approach with a correlational design, involving 100 employees from companies in the creative industry. Data were collected using a questionnaire based on the Utrecht Work Engagement Scale (UWES) and processed through linear regression analysis using statistical software. The results of the analysis showed that the overall regression model was significant (F = 36.415, p < 0.05), with an R Square value = 0.532, meaning 53.2% of the variability in Work Productivity can be explained by the three dimensions of employee engagement. Individually, only the Vigor dimension has a significant effect on Work Productivity (B = 0.388, p < 0.05), while the Dedication (p = 0.114) and Absorption (p = 0.341) dimensions show no significant effect. These findings indicate that employee energy and vigor play a key role in driving productivity in a dynamic creative work environment.

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Published

04-12-2024

How to Cite

Bagea, A., M. Budihard, A., Adwi, Efendi, H., & Yasin, M. (2024). The Influence of Employee Engagement on Work Productivity: A Case Study on the Creative Industry in the Digitalization Era in Mataram City. Journal of Management, 3(2), 738–747. Retrieved from https://myjournal.or.id/index.php/JOM/article/view/281