A Study Interest In Technology Finance and E - Commerce
Keywords:
Financial Literacy, Financial Technology, Financial Attitudes, Shopping InterestAbstract
The purpose of this study is to look at the relationship between financial literacy, financial technology, and interest in shopping in e-commerce (a case study of students from the Faculty of Economics and Business at Widyatama University who use the Tokopedia application). Quantitative research methodologies were used in this study, and the author employed a purposive sampling method. The sample size for this study was 82 respondents, and it focused on Tokopedia users who are also students at the Faculty of Economics and Business, Widyatama University in Bandung. The analytic approach is Multiple Linear Regression, and the research scale is a Likert scale. The findings of this study show that the Financial Literacy variable has a partially positive and significant effect on Shopping with a significant value, the Financial Technology variable has a positive and significant influence on Shopping Interest, and the Financial Attitude variable has a positive and significant impact on Shopping. Then, there is a favorable and considerable influence on Shopping Interest.
References
Afif, R. S., & Amelia, D. (2021). Humanistic Hierarchy of Needs on Auggie's Personality in Wonder Movie. Linguistics and Literature Journal, 2(2), 69-74.
Ammarullah, M. I., Afif, I. Y., Maula, M. I., Winarni, T. I., Tauviqirrahman, M., Akbar, I., ... & Jamari, J. (2021). Tresca stress simulation of metal-on-metal total hip arthroplasty during normal walking activity. Materials, 14(24), 7554.
Julian, M., & Yani, A. S. (2021). Pengaruh E-Commerce Development Dan Financial Technology Terhadap Loyalitas Pelanggan Dengan Keputusan Pembelian Online Pada Market Place Shopee Sebagai Variabel Moderating. MEDIA MANAJEMEN JASA, 9(2).
Lahkani, M. J., Wang, S., Urbański, M., & Egorova, M. (2020). Sustainable B2B E-commerce and blockchain-based supply chain finance. Sustainability, 12(10), 3968.
Laudon, K. C., & Traver, C. G. (2020). E-commerce 2019: Business, technology, society. Pearson.
Miladiah, S. S., Sugandi, N., & Sulastini, R. (2023). Analisis Penerapan Kurikulum Merdeka Di SMP Bina Taruna Kabupaten Bandung. Jurnal Ilmiah Mandala Education, 9(1).
Putera, P. B., Widianingsih, I., Ningrum, S., Suryanto, S., & Rianto, Y. (2022). Overcoming the COVID-19 Pandemic in Indonesia: A Science, technology, and innovation (STI) policy perspective. Health Policy and Technology, 11(3), 100650.
Putra, M. J., Hermanto, B., Sukoco, I., Suryanto, S., Lian, B., & Harahap, Z. (2021). The effect of tourist objective photos of tourist festival on sport tourism (Asian Games) In Palembang, Indonesia. Halaman Olahraga Nusantara (Jurnal Ilmu Keolahragaan), 4(2), 350-368.
Putri, D. E., Sudirman, A., Suganda, A. D., Kartika, R. D., Martini, E., Susilowati, H., ... & Roslan, A. H. (2021). Brand Marketing. Penerbit Widina.
Sukaesih Kurniati, P., & Suryanto, S. (2021). Accounting information systems in Indonesia: A case study. Management & Accounting Review (MAR), 20(2).
Suryanto, M., & Muhyi, H. A. (2017, October). Profile and problem of micro, small and medium enterprises in Bandung. In International Conference on Public Policy, Social Computing and Development 2017 (ICOPOSDev 2017) (pp. 48-52). Atlantis Press.
Suryanto, S., & Rasmini, M. (2018). Analisis Literasi Keuangan Dan Faktor-Faktor Yang Mempengaruhinya. Jurnal Ilmu Politik Dan Komunikasi, 8(2), 1.
Taher, G. (2021). E-commerce: advantages and limitations. International Journal of Academic Research in Accounting Finance and Management Sciences, 11(1), 153-165.
Yusuf, M., & Matiin, N. (2022). Analysis of the Effect of the Marketing Mix on Purchasing Decisions. International Journal of Economics and Management Research, 1(3), 177-182.
Yusuf, M., Haryono, A., Hafid, H., Salim, N. A., & Efendi, M. (2022). Analysis Of Competence, Leadership Style, And Compensation In The Bandung City Pasar Bermartabat. Jurnal Darma Agung, 30(1), 524-2
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Ahmad Sururi Afif, Yuliana
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
