Novrian, Evanne L, Merdekawati Kusmayad I. Revolutionizing Consumer Habits Through Integrated Marketing Communication (IMC): an Analysis of The Unique Selling Proposition of Enzyme Toothpaste. JLSSH [Internet]. 2026 Feb. 24 [cited 2026 Apr. 2];3(2):142-53. Available from: https://myjournal.or.id/index.php/JLSSH/article/view/545