NOVRIAN; EVANNE, L.; MERDEKAWATI KUSMAYAD, I. Revolutionizing Consumer Habits Through Integrated Marketing Communication (IMC): an Analysis of The Unique Selling Proposition of Enzyme Toothpaste. Journal of Law, Social Science and Humanities, [S. l.], v. 3, n. 2, p. 142–153, 2026. Disponível em: https://myjournal.or.id/index.php/JLSSH/article/view/545. Acesso em: 2 apr. 2026.