The Birth of Millennial Farmers and Their Role in the Development of Agritourism in Garut Regency

Authors

  • Sarom Tem Khon Kaen University
  • Ariyabhorn Kuroda Khon Kaen University
  • Keow Ngang Tang Khon Kaen University

Keywords:

Millennial Farmers, Agrotourism, Innovation In Agriculture

Abstract

The purpose of this research is to examine the emergence of millennial farmers and their participation in the development of agrotourism in the Agricultural Education Park Area of Garut Village, Paliyan District, Garut Regency. The quantitative phenomenological methodology was used in this study, and data gathering approaches included observation, interviews, documentation, and triangulation validation. According to the findings of the study, millennial farmers in Garut Regency, through the development of agro-tourism in Garut Village, can bring new hope for improvements in the agricultural sector, which has hitherto been oriented toward traditional agriculture. Using technology and information, some millennials are inspired to become farmers. The role of millennial farmers benefits the surrounding farming community, particularly in addressing price challenges on the farm and assisting in the marketing of agricultural products through agro-tourism. On the other hand, the presence of technology and information is significant since it serves as a source of knowledge as well as a means of increasing farmers' income through agricultural cultivation operations and agricultural product marketing. The role of millennial farmers implies being able to boost the revenue of the local community

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Published

2024-01-03

How to Cite

Tem, S., Kuroda, A., & Tang, K. N. (2024). The Birth of Millennial Farmers and Their Role in the Development of Agritourism in Garut Regency. Journal of Law, Social Science and Humanities, 1(2), 25–35. Retrieved from https://myjournal.or.id/index.php/JLSSH/article/view/66