The Role of Local Government Policy in Developing Sustainable and Environmentally Friendly Community-Based Tourism

Abstract

This study aims to analyze the role of West Java Provincial Government policies in supporting the development of sustainable and environmentally friendly Community-Based Tourism (CBT). The research approach uses a descriptive qualitative method with case studies in eight tourist villages in West Java. Data was obtained through document studies, field observations, and interviews with relevant stakeholders. The research findings indicate that several strategic policies, such as the Regional Tourism Development Master Plan (RIPPARDA) 2015–2025, West Java Governor Regulation No. 46 of 2020 on the Development of Tourism Villages, the Champion Village Program, the West Java Ecotourism Strategy, the One Village One Company (OVOC) Program, and the Tourism Digitalization Policy, play a crucial role in strengthening institutional capacity, enhancing human resource capabilities, developing tourism infrastructure, promoting environmental conservation, and leveraging digital technology for promotion. The implementation of these policies has had a positive impact on strengthening the local economy, preserving culture, and maintaining environmental sustainability in tourism villages. However, this study also identified challenges such as capacity gaps between villages, infrastructure limitations, and the need for sustainable funding and technical assistance.