Implementation of Street Vendor Arrangement Policy in The Red Zone of Alun-Alun and Grand Mosque Area in Bandung City

Abstract

The implementation of the street vendor (PKL) management policy in the red zone of the Alun-Alun and Grand Mosque area in Bandung City presents a significant challenge for the Bandung City Government. While street vendors contribute significantly to the local economy, they also disrupt urban order and aesthetics. This study aims to analyze the implementation of the street vendor management policy, identify the challenges encountered, and formulate strategies to enhance its effectiveness.This research employs a qualitative approach, utilizing data collection techniques such as in-depth interviews, observations, and document analysis. The findings indicate that key factors influencing policy implementation include communication among policy actors, resource availability, vendor compliance, and socio-economic resistance. The primary obstacles to policy implementation consist of inadequate socialization of the policy to street vendors, limited relocation space, and weak enforcement by relevant authorities.To overcome these challenges, the government needs to improve communication with street vendors, provide strategically located relocation areas, and strengthen collaboration with various stakeholders. With a more participatory approach and comprehensive solutions, the management policy for street vendors in strategic urban areas can be more effective in creating an orderly, comfortable, and sustainable city environment.