Organizational Culture and Communication in Implementing Nyantri, Nyunda and Nyakola Values in Paguyuban Pasundan
Keywords:
Communication, Cultural Adaptation, Organizational Culture, Paguyuban PasundanAbstract
This research examines the culture and communication within the Paguyuban Pasundan organization in implementing the concepts of nyantri, nyunda, and nyakola. Through interviews, field observations, and document studies, it was found that Paguyuban Pasundan successfully maintained its relevance by adapting strong cultural values to face changing times. The organizational culture, rooted in Sundanese cosmology and Islamic teachings, plays a crucial role in the organization's success, creating harmony between religious and local cultural values. Paguyuban Pasundan also utilizes various communication media, both print and digital, to disseminate information and strengthen relationships among members and with the wider community. The implementation of these cultural values has proven effective in shaping a strong and adaptive organizational identity. Based on these findings, future research is suggested to conduct long-term, comparative, and quantitative studies to delve into the evolution of organizational culture and the role of social media and technology in maintaining cultural values in the modern era.
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