Analysis of the Use of Cyber Media in Social and Cultural Communication of Generation Z in the 20 State High School Radio Podcastrap Comunnity in Bandung City
Keywords:
Cybermedia, Technology Infrastructure, Socio-Cultural Communication, Generation ZAbstract
The purpose of this study is to examine the impact of cybermedia use, media education level, and technological infrastructure availability on Generation Z's socio-cultural communication in the Podcastrap Radio community of State Senior High School 20 in Bandung. The study's findings indicate that the use of cybermedia, the level of media education, and the availability of technological infrastructure all have a substantial impact on Generation Z's socio-cultural communication. The use of cybermedia has a regression coefficient of 0.40 with a p-value of 0.000; the degree of media education has a regression coefficient of 0.30 with a p-value of 0.000; and the availability of technological infrastructure has a regression coefficient of 0.25 with a p-value of 0.000. The three independent factors account for 72% of the variation in Generation Z's socio-cultural communication (R² = 0.72). The F test findings suggest that the regression model is statistically significant (F = 30.88, p = 0.000). This study concluded that cybermedia use, media education level, and availability of technology infrastructure all play essential roles in increasing socio-cultural communication among Generation Z. Future research should investigate other characteristics that may affect Generation Z's socio-cultural communication, as well as test this model in multiple regions for broader generality.
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