The Role of Social Media Marketing on Customer Loyalty at Grind Joe Café Bandung
Keywords:
Social Media Marketing, Customer Loyalty, CaféAbstract
The purpose of this study is to learn about the talk at one café in Bandung and to draw conclusions from the findings. This study was conducted at Grind Joe Cafe Bandung. There were 138 respondents in this survey. The research methodology combines quantitative and case study. This study's data was processed using the SPSS 27 application. The research findings are intended to create links between variables, study objects, factors, or other scientific tools that may be compared to prior scientific research. As a result, if a company implements a unique and new innovation, it will appear to increase visitors' trust in the cafe they are looking for, as long as the quantity of food and drinks is consistent and meets visitors' expectations. Be loyal. Social media marketing has a favorable and significant impact on customer loyalty at Grind Joe Cafe Bandung. Social media marketing.
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