Utilization Of Pt Zefa Valindo Jaya Linkedin As A Communication And Information Media
Keywords:
LinkedIn, Utilization of Social Media, Communication and Information, AISASAbstract
The purpose of this study is to determine the benefits of LinkedIn as a medium of communication and information at PT Zefa Valindo Jaya. In this research, we will find out how effectively LinkedIn is used for companies and what information can be disseminated through LinkedIn. The method used in this research is qualitative with a case study research approach. The theory used as a reference for this research is the AISAS and is supported by the results of interviews with several sources. The results and conclusions of this study are that PT Zefa Valindo Jaya can follow positive trends in communicating and disseminating information in this modern era where technology is growing. One of them is by using LinkedIn to reach a more professional target market and directly target the industrial business sector. However, PT Zefa Valindo Jaya has not been effective in making LinkedIn a medium of communication and information. In fact, LinkedIn is only used as bait to lead to the company's website page.
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https://www.linkedin.com/in/pt-zefa-valindo- jaya/recent-activity/shares/
https://store.sirclo.com/blog/manfaatlinkedin/#:~:text=Dilansir%20dari%20Nuanced20Media%2C% 0manfaat,bisnis%20lain%2 0atau%20calon%20pelanggan. https://www.zevanya.com
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