The Role Of Product Innovation in Surabaya Gold Shops

Abstract

The purpose of this study is to characterize how product and service innovation affects merchants' enterprises in Surabaya Gold Shops in terms of success. August 2022 to October 2022, or three (three) months, were dedicated to conducting this research. Non-probability sampling was utilized in this study. A total of 45 (forty-five) traders from Surabaya Gold Shops were the research participants. A questionnaire is the tool used to gather information about company success factors, product and service innovation, and innovation. Validity tests, reliability tests, descriptive analyses, normality tests, multiple linear regression analyses, partial hypothesis tests, t tests, and coefficient of determination computations are the data analysis techniques that are employed. The outcomes of the descriptive analysis fall into the "very good" category for the company success, product, and service innovation variables. Partial investigation indicates that product and service innovation significantly and favorably contributes to the prosperity of traders' enterprises in Surabaya Gold Shops. According to a concurrent study of product and service innovation, it significantly and favorably influences the prosperity of traders' enterprises in Surabaya Gold Shops